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Is your business ready for the holiday season? If no, then you’re already behind other entrepreneurs who are planning ahead. Savvy business owners know that summer is the best time to start prepping for end of the year holidays. There’s a lot to do and organize, which is why many end up working with an Internet marketing agency. Whether you decide to do the same or not, knowing what’s involved is key for making your strategy work. Let’s have a quick review.
Analyzing Past Year’s Data
There’s a lot that can be learned just by looking at last year’s data. The best SEO companies have specialists who can analyze data and make sense of it for business owners. The data you want to go over includes, sales data, website traffic, campaigns, competition, channels and trends. Based on the information from last year’s analytics, you can work with a business development consulting expert that can help determine the next best step.
Designing Holiday Offers
The National Retail Federation states that up to 30 percent of a retailer’s yearly sales occurs between November and December. That says a whole lot. If anything, this should motivate you to perfect your holiday campaigns, starting now. Start coming up with how you’re going to bait in customers. And this doesn’t just have to mean product discounts, you can offer free shipping, bundles, promo codes and upgrades. If you’re a local business, you could also host an event with other local businesses.
Choose Which Channels Are Best
Your past year’s data should be able to tell you which channels worked best for your campaigns. This may be platforms like Facebook, Twitter, Pinterest or Google+. Email marketing is another channel you should heavily consider using. Make sure that whatever channels you choose, it caters to mobile users. They account for majority of Internet shoppers these days. An Internet marketing agency can help you decide which channels to use, if this is your first go around.
Design a Promotion Schedule
Once the holidays near, you won’t have much time to focus on your campaigns, so have them scheduled ahead of time. November is when it all begins, so you need to have everything in order before then. You can use a variety of tools to schedule posts, ads and other content to publish. This way, all you have to focus on is running your business. If you’re not sure how to do any of this, you can work with an Internet marketing agency.
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Source by Hugh Benjamin
